The MBA or PGDM degree has always been associated with business and most of the specializations colleges offers are related to that only. Any MBA college in Odisha or other parts of the country aims at teaching its students the management aspects and business concepts. But nowadays, several colleges have started offering PGDM in Communications or MBA in the same field as a separate 2-year course, to emphasize on communication theories and how it can be used to bring in social change, etc. Further, students can use these skills in improving efficiency in the workforce as well. While imparting the traditional media knowledge, this course also benefits students to gain hands-on education with the help of workshops, guest lectures, organizing inter-college events, etc.
Though pursuing an MBA or PGDM degree in Communications may seem like a lucrative option because of the prestigious tag it comes with, it is a combination very rare to find. Instead, students can go for an integrated exclusive master’s course designed for students wanting to pursue a career in media – Master of Arts (MA) in Communication & Digital Media. Digital media is a booming field, and over the recent few years, the number of aspirants seeking a career in this field has also risen exponentially. Mass communication has been a highly popular field anyway, and with everything becoming digital, the credibility of this course has gained more value. This is also a two-year course that offers insights into subjects like media management, storytelling, brand planning and management, marketing communication, social and digital media, etc. This course caters to the creative minds and requires students to have an artistic touch for all its branches like Advertising, Journalism, Public Relations, Content Writing, Photography, and many others. Here, students can get a chance to explore various options of this field, decide on their interest and then find their own niche.
Many Mass Communication colleges in Odisha and everywhere across the country design and update the course in such a way that it meets the current requirements of the industry. Since mass communication as a field is very wide, the job prospects for postgraduates are also plenty. There is not much difference in MBA in Communications and MA in Digital Media & Communication, both the courses have a rich pedagogy and help students prepare for all kinds of roles in media. Still, students prefer MA more than an MBA because A) the availability of this course is more in colleges and B) this program is a specialized course for Mass Media aspirants. It is a high-value field which has a plethora of opportunities for students. Whatever your choice of course is, know that before you zero in on one, do look for the course curriculum beforehand and whatever suits your interest, take that up.
The MBA or PGDM degree has always been associated with business and most of the specializations colleges offers are related to that only. Any MBA college in Odisha or other parts of the country aims at teaching its students the management aspects and business concepts.