It’s tempting when you’re just starting out in business, to scrimp on the essentials and try to do everything yourself. But when you think about it, there’s so much to consider in terms of legal obligations, accounting requirements; systems; sales and marketing. Where do you start?
Sure, you want to keep unnecessary expenses to a minimum, that’s understandable. But do bear in mind that what they say about only getting one chance to make a good first impression, is absolutely true.
This is your opportunity to showcase your products and services online for the first time, so it’s vital you do so to the best of your ability.
Arguably the Number 1 essential requirement for any new business is marketing. Marketing is how you tell potential customers about what you offer and why people should buy from you. It’s how you differentiate your business from your competitors’. It’s how you make more sales. A new business cannot survive for very long without effective marketing.
The brutal fact is, if no-one knows about your business then it will die. Of course you will try to prop it up for as long as possible, that’s only natural – but slowly and surely it will ebb away at your resources.
According to the UK business website SME Events.com, “over 50 per cent of small businesses fail in the first year and 95 per cent fail within the first five years.” And the main reason for this? “Poor marketing.”
Marketing input from a professional consultancy can make a huge difference to your bottom line and your chances of the business succeeding long-term. You should view your marketing consultancy in terms of an investment, rather than outlay.
That’s exactly what hiring a marketing professional can do for your fledgling business: produce a sound return on investment.
One thing that can affect new businesses in particular is a lack of momentum. Taking regular constructive action produces momentum. Injecting momentum into your marketing can help your business soar.
And don’t think your business has to be all about outsourcing. But rather focus on the things you are good at – your strengths – and get professional help where you need it most. This is what smart business owners do.
In playing to your strengths you will get more done in less time, and generate better results from your efforts.
For any business – but especially for new businesses – how you market yourself can mean the difference between being a raving success, and going under.
Chris Jenkinson is a UK based internet marketing consultant helping companies to increase their internet presence.