Career in sales marketing management

Bachelor of business administration (BBA) in sales and marketing is a three-year-long undergraduate course. This specialization also comes at the postgraduate level - an MBA in sales and marketing. This specialization is suitable for people who want to create opportunities in marketing management, the main purpose of which is to create and sustain customers. This degree can be easily pursued by getting into any of the top business schools in Bhubaneswar or elsewhere in the country.

● BASIC OUTLINE OF THE COURSE- This course helps the students to understand the basic marketing concepts which help the organizations in analyzing, implementing, planning, controlling programs and strategies to attract potential customers and retaining them. In this program, the candidates get trained in identifying and making solutions for marketing problems. The candidates are taught fundamental retailing concepts, strategies, exercises to develop and manage retail market mix.

● ELIGIBILITY CRITERIA- For the undergraduate level, universities ask for 10+2/intermediate or equivalent qualification. And for a post-graduate program like MBA or PGDM, a bachelor’s degree from a recognized institute is required.

● SKILLS REQUIRED IN SALES MARKETING- A sales marketing aspirant should be a friendly personality, he should have the ability to persuade people and handle objections and rejections. He should have brilliant communication and leader skills that would be required in persuading the customers and trying to capture their brand loyalty. He should be a great team leader and should have a sense of unity. The most important task of a marketing manager is to capture the target audience for which essential skills are required to convince them.

● SALARY- Marketing can help you earn in lakhs too. Usually, people start with a low salary, but it keeps on increasing with constant efforts and experience. MNCs and private companies pay higher to marketing managers and professionals.

● JOB PROSPECTS- Marketing and sales management results in the development of a wide range of renowned job opportunities. However, the best job after a marketing degree will depend on the set of skills, potential, caliber, communication skills, leadership, and decision-making skills, all of which can be portrayed properly in the job interview. Some of the best job options after marketing include- admission representative, brand/product manager, event/meeting planner, fundraiser, marketing assistant, marketing research analyst, media planner, public relations representative, sales representative, social media manager, etc.

If you love learning about new products, finding creative ways to sell and promote them, finding customers, and retaining them, this is the course meant for you. There are top universities in Odisha that offer marketing and sales courses. Anybody can easily get into them by enrolling for the admission procedure.