How Does Customer Service Work With Customer Success

To know how customer service complements customer success, it is important to gain clarity regarding the two activities.

Customer service and Customer success are two different concepts, and often customer service comes under the umbrella of customer success.

What is Customer Service?
Customer service is a reactive activity undertaken by the business to provide assistance to the customers who use their products/services. For example, technical support provided to help a customer figure out how a gadget works. Customer service helps the customer troubleshoot a specific problem or clarify an issue or upgrade a service. This activity comes into play after a customer purchases a product or service.

What is Customer Success?
Customer success has a broader application. Its goal is to help the customer realize the full value they expect from a brand. It involves understanding what the customer’s unique needs are, pitching sales and marketing according to customer needs, onboarding customers and promoting brand loyalty, addressing issues the customer might have with the product or service (this is where customer service comes in) and growing with the customer.
Customer success is proactive when compared to customer service. It starts with understanding customers and then tailoring the entire experience with the brand from empowering the sales and marketing to continuous engagement with the customer.

How does Customer Service fit into Customer Success?
Good customer service helps retain the customers that are acquired. Inbound call center services are often the first and major point of contact a customer has with a brand. Within customer services, employing the right agent, using cutting edge technology like robotic process automation, the right call center software, latest equipment and rigorous call center training contribute to creating a pleasant interaction with the brand. This creates happy customers and brand loyalty. This is how customer service can help in customer success by retaining existing customers. And excellent customer services can rope in new customers too.
Customer service and customer success management work hand-in-hand. They are interlinked, but are entirely different functions in an organization.To know more about visit www.phykon.com also can visit https://phykon.com/sydney/inbound-call-center-services-sydney.html