How to Optimize Google My Business and Increase your sale

Hello, my name is Zara Humaid and I am a Digital Marketing Executive but I am good in local SEO, I help small business owners to grow their business online and become a midsize business owner.

Today I am sharing with you my best technique to optimize your Google My Business listing for high ranking.
Before we start, I want to say, only high ranking never boost your sale and income, high ranking just gives you lots of leads but how to convert that leads into your customers that are very important.

In this article, I will give you all valuable tips to get a high ranking in Google maps and also teach you how to use these ranking for better income.

First, I will give you high ranking tips because if your business listing rank higher in Google then you can make leads that’s why I am starting this article with ranking tips after then I will teach you how to use this ranking for better income.

For high ranking, you have to optimize your Google My Business listing according to Google guidelines with my tips.

So let’s begin,

First of all, I am giving you a quick short introduction to this article then we will start.

Google My Business Title and description optimization
Select the right business category
Business service area and business address should be perfect
Business opening and closing time must be accurate
Be sure to submit your business website in Google listing
Your phone number must same as your website phone number
Add photos in all photo section
Daily share new posts
Feel free to Ask for Review and Response to all reviews
Add mobile chat option in listing

This is a short introduction to our article, now I am giving you one by one in-depth details.

OPTIMIZE GOOGLE MY BUSINESS TITLE AND DESCRIPTION

Title and Meta description tag is a very important part of ranking because when you add your keywords in title and description then you will increase your 30% chance for ranking on those targeted keywords.

Advanced Tips: Add near me and Emoji (related to your business) in your description, because according to MOZ, younger boys and girls are using service/product + Near me and service/product + Emoji, when you add this in your description then you will increase your ranking chance for those types of keywords.

CHOICE RIGHT BUSINESS CATEGORY, RELEVANT TO YOUR BUSINESS

Google has 2395 business categories so it’s very hard for Google to identify your business category based on your title and description, that’s why you should choose the right category that totally relevant to your business.
Google is rank your business listing on your targeted keywords based on your category selection.

(For example, you have a restaurant but you select school/college related category, Google identifies your business based on category selection so when you select school/college category then Google will rank your listing on school/college related list. This is worthless for your business that’s why you should choose the right category)
If your business-related category is not available in those 2395 categories list then you can select addition category but those categories must closely relevant to your business.

BUSINESS SERVICE AREA AND BUSINESS ADDRESS SHOULD BE PERFECT

You know very well, Google always show result based on searcher location. When someone looking for service/product that you offer, so when they search on Google and you properly optimize you’re listing according to my guidelines then Google will show your business listing higher on their result page.

BUSINESS OPENING AND CLOSING TIME MUST BE ACCURATE

Day by day Google is updating their algorithms, now Google wants to show the accurate result to its user (searcher) when you give accurate information about your business to Google so you save lots of Google’s times, Google happy with this so in reward Google gives you high ranking.

BE SURE TO SUBMIT YOUR BUSINESS WEBSITE IN GOOGLE LISTING

According to MOZ ranking factor surveys your website on-page and off-page single boosts your Google My Business Listing by 25%.

When you rank higher on Google that time Google shows your website option in your listing, people easily click on that website option and drive to your website.

Advanced Tips: Once people come to your website, you should create solid sales funnels, these funnels convert peoples into your customers.

YOUR PHONE NUMBER MUST SAME AS YOUR WEBSITE PHONE NUMBER

NAP is the main ranking factor of Google My Business listing because Google counts your NAP (Name, Address and Phone Number) as citations and citations signals increase your business listing by 10.82%.

When people reach to your business listing on Google, Google shows your phone number to searcher so searcher easily remembers your number and they directly call to you without wasting any time. if you have multiple phone numbers so It’s very difficult to remember that’s why you keep one phone number everywhere.

Here Google My Business Listing optimization is over now I am teaching you what you have to do for convert peoples into your customers.

UPLOAD PHOTOS IN ALL PHOTO SECTION

Photos are trending ranking factor of Google, According to the MOZ ranking factor survey, in 2019 and even beyond images, answer & question and reviews are the latest and useful ranking factors.

If you are in a high complicate niche, you put focus on all ranking factors whatever ranking factor is new or old, you just focus on all ranking factors and keep following my guidelines.

When you upload photos in Google My Business listing then photos can help you to convert peoples into your customers, How?

When you add attractive and valuable images in your cover photo section, at work section, interior section, exterior section, and team section then you can easily share your business information to people and your customers.
Peoples know what you offer and they know you provide best and valuable service/product then they defiantly buy your product and services.

DAILY SHARE NEW POSTS

Updating is a major ranking factor of Google because of Google love fresh and updated information because fresh content has lots of new and more real-time information that’s why people get more information about that topic, it means you fulfill searcher requirements, Google loves this because Google biggest motto is searcher good experience.

When you rank higher in Google maps and you share daily your business information by sharing the daily new post then people easily know about your product and services. If people know about your service then they defiantly buy from you.

PS: Always publish images in size, 400 x 300 size works for all types of images.

FEEL FREE TO ASK FOR REVIEW AND RESPONSE TO ALL REVIEWS
Reviews are one of the main ranking factors of Google My Business listing, According to MOZ, quality reviews can increase your ranking in maps by 15.44%.

Reviews increase your business listing ranking but only 10% of peoples are converting into your customers by reading your good review on Google.

If you want 100% convert then you should respond to all reviews, no matter reviews are good or bad.

Survey of Review Trackers, 44.6% peoples said they more likely to visit those business listing, that business listing owner responds to negative reviews with a positive response.

Now you understand very well, why reviews and reviews response is very important for your business listing ranking and your online sale.

ADD MOBILE CHAT OPTION IN LISTING

Nowadays everyone using smartphones and Google allows business owners to use direct message function in Google map business.

Because of lots of peoples are don’t want to call directly to you.

In fact, a study of textrequest.com, they found 90% business leads come from text messages instead of phone calls.

Google not officially announced yet mobile chat option as a ranking factor of Google Business listing, but Google employee says mobile chat options can improve your business listing ranking and sales.

Lots of peoples are don't know about this study and ranking factor, you should take advantage of mobile chat option.

According to me, the mobile chat option is very useful for your business sale because I convince people to buy my product and service by using Google My Business messaging tool.

I generate more than 60% leads from Google chat option if I can its means you can.

Again I tell you ranking never boost your income, conversion boosts your income.

So, first, focus on ranking, second optimize your listing for more conversion.