What is User Experience and How it Impacts Your Sales?

Anyone who works in the marketing management area has heard of the importance of user experience (User Experience - UX) for the success of a business. However, although the theme is known, there are still doubts about its real meaning and, mainly, about how to implement it on a website.

That's because, today, as important as making a presence on the web is having a page that helps you convert more. Believe me, your potential customers don't just want a price, they also look for a website that offers good navigation. And the truth is that no user wants to wait for a website to load, especially in a scenario dominated by the boom in mobile devices. That’s why big companies always prefer to take best UX UI design services.

In today's post, we will help you understand what a user experience is and how it impacts your sales. Prepared?

After all, what is user experience?

The user experience encompasses all points of contact of a customer with some element of the brand, from a marketing piece to a product. In other words, they are the experiences of a person when using your product or service and that also includes the emotional part.

In an e-commerce, for example, the intention is that the user feels comfortable and calm to buy in your store, right? When a visitor accesses your site and is satisfied with the experience, the chances of them returning to the page, effecting one or more conversions and even refer the company to their colleagues are greatly increased.

In summary, the 4 pillars of the user experience are:

• usability: the website must be simple to navigate;
• usefulness: the content must be useful, in addition to being available to the user;
• accessibility: access to material must be facilitated;
• functionality: the page needs to fulfill the purpose for which it was designed.

Are UX and UI work the same?

No, each of them has its specificities, however, it is common for people to confuse the two. The User Interface (User Interface - UI) is part of UX, but takes care specifically of the visual design, that is, the physical part with which the user interacts.

Needless to say, you can (and should) bring them together so that there is a perfect marriage between the two, do you agree? After all, it does not make sense to have a product that presents a good user experience, but has a bad interface.

It is worth remembering that there are still other areas of study, such as Information Architecture (AI) and Interaction Design (IxD), whose focus is to meet the development needs of a platform aligned to its client.

What benefits can a good user experience provide?

Makes a good impression

Remember that saying that the first impression is what remains? It is also true for online, since no one wants to waste their precious time on a messy or slow loading page. Therefore, when the experience is not favourable right away, the Internet user does not return to the site.

Helps convert visitors into customers

Without a doubt, it is very good to have a high number of visits to your page. However, as long as it comes with a good conversion rate, do you agree? There is little point in attracting a potential customer and failing to complete the purchase due to an unwanted pop-up or a form that is too long.

Especially with the success of smartphones and tablets, investing in a website with responsive design is no longer a luxury but has become a necessity.

Loyalty users

If you have a positive experience on a website, the tendency is to spread it spontaneously to your acquaintances and, of course, on social networks. Be real, be virtual, the famous word of mouth remains decisive when it comes to defining a purchase.