Why Some People Avoid Marketing Like the Plague

Have you ever cringed at the thought marketing? You're not alone. Many people avoid marketing like the plague and their business success reflects this fact.

The truth is, marketing is just about everything we do. From blogging, article writing, talking to others at a live event, posting on our Facebook wall, tweeting, creating a short video for YouTube and even talking to a neighbor about what we do.

Another truth is it is much simpler than many people realize, but because of various fears many entrepreneurs don't reach their fullest business potential.

There are very simple ways to market and of course, very complex ways. One thing that stops many people from reaching their marketing potential is the thought that they have to jump into complex strategies that take hours and hours to implement.

It doesn't have to be this way at all. As a matter of fact, it can take as little as 10 minutes a day to market. You read right; 10 minutes a day.

To get the most out of your marketing here are a few quick tips.

• Think in terms of adding value. The more you focus on this the more natural your marketing becomes.
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• Be willing to give your information away. This is an area that lots of people cringe. "Give my information away! Why would I give away what I can sell?"
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It's simple; we live in a try before you buy world. With all the "stuff" available today your job is to build trust, credibility and visibility with your market. Offering something for nothing is a great way to do this.

• Think in the long-term. If you plan to be around for any length of time you absolutely must think in terms of, "how will what I am doing today impact my long-term position? How will what I am doing serve my market in the long-term?"
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When you have this type of thinking you are sure to be highly successful.