I graduated from Kansas University with majors in communications and journalism. I then took to the big lights and bigger city of Miami where I became Business Development Director for MIAMI METRO Magazine. After six years of palm trees, high-society hotel, museum and restaurant openings along with celebrity sightings galore, I moved back to St. Louis to be closer to my family and friends.
I then worked four high-spirited and challenging years at "2001 America's Best Builder", Taylor-Morley Homes, as Director of Advertising, Marketing & PR. I knew it was time to take the leap and head out on my own when I felt the need to expand my marketing and PR capabilities into other avenues.
My decision came after my leave of absence from Taylor-Morley for almost six weeks to pursue my own role playing dreams on ABC's the Bachelor 6 which aired September 2004-November 2004. Although I wasn't chosen for the "final rose", the show did open many doors and many new found friends who have all watched my life on T.V. The time away allowed me to think clearly enough to begin my own firm called CheresseINK, LLC which is a full-fledged branding, strategic marketing, PR and event planning firm.
I also gives back to the community with much of my volunteer time dedicated to CASA (www.casastlcounty.org) charity: (Court Appointed Special Advocates) that helps abused and neglected children in which I created the annual A Very Merry CASA, which is a toy drive that I designed to collect presents for those less fortunate children.
Many of our clients need a strategic, well-thought-out marketing plan for their company and CheresseINK will tailor each plan for each client. This plan will incorporate branding, public relations, focus groups, selling techniques, grass roots marketing and then detail how to align with your budget. CheresseINK implements new creative ideas for clients of all types. Each client receives an outlined proposal for their review before the partnership begins to make sure that wave lengths are on the same page.
Advertising should be conceptualized from the very beginning of any project, product or place. Your company theme and tag line will help in making your company stand out, and CheresseINK can consult in creatively developing one while keeping the look and theme consistent throughout. As a team we need to hook the target audience with a memory point that keeps them coming back for more. As a team we can work with your creative designer on the layout and will also help your company in what advertising choices you should be selecting based on each clients target market and demographics.
Our job is to know every local (and often national) media source so your company doesn't have to. From on-line media, print, radio & T.V., CheresseINK moves and shakes with them all. Knowing who's who, and all the when, what, why, where and how's is part of our job to get your story to the right media. We have contacts in Miami, Las Vegas and St. Louis that have benefitted several clients who required national attention regarding major book deals, music contracts, restaurateurs, and new developments, to name a few. These clients come to CheresseINK knowing that we will get them extremely connected.
To learn more about me, my products and services please visit www.cheresseink.com
Cheresse D. Pentella
www.cheresseink.com
Clayton, MO 63105
Office: 314-367-8954