These days nearly all businesses will have some kind if internet marketing as it is fast becoming the most popular way to keep in touch with people. However the truth is that it is not always as simple as people may first think and it requires a lot of planning to make it successful. For example ... Views: 12199
When starting up a small business there are a hundred and one things to think about and something that is often overlooked is the office supply budget. Every good director knows the budget is arguably the most important part of setting up a business and balancing the income with the outgoings is ... Views: 3122
If you’re launching an exciting new product you want it to hit the market with a bang, not a whimper. This being the case, the idea is to build up as much pre-publicity as possible so it’s hotly anticipated before it’s even available for sale. Whatever your product is, the principles for ... Views: 1658
If you’re using vinyl signs to advertise your business they should say: ‘Look at me!’ This means they need to be bold and arresting, yet simple enough to not distract from your core brand message. There are plenty of things to consider if you really want your signs to make an impact and bring in ... Views: 1540
As any parent or carer knows, it can be hard to hold a child’s attention for any period of time. Because of this, if you really want them to learn something you have to make it fun for them. We know that children find it easier to pick up new languages than adults, so if you want your child to ... Views: 1441
What do you do if you’ve only got a small space to work with? At an exhibition, say, or a point of sale . . .
First and foremost, you need to make use of the whole area, without giving the appearance of clutter. As with all forms of advertising, white space is important.
Eye-catching ... Views: 1226
How soon should you start planning your wedding flowers?
Sooner than you think. The ideal time is 12-18 months before the day of your wedding.
Why so early?
Because if you want your chosen florist to create your dream arrangement for the biggest date on your calendar, then they will ... Views: 1200
As anyone who has experienced a break-in will know, it can be an incredibly stressful experience. It is not just the loss of or damage to property that is at issue – many people feel personally traumatised at the idea that somebody has invaded their own space. To avoid this happening, and to try ... Views: 1191
Nothing is more frustrating then having to deal with a late or non paying client. Unfortunately though it can occur from time to time and is one of the risks with running a home business, but how do you deal with this type of client?
1. Retain all Correspondence
When you are first ... Views: 1171
It is vital that at all stages of running a home business you continue to advertise what it is you do to as many people as possible. One way in which you can do this is to create articles based on your business and your area of expertise. If you have little experience of writing then you may ... Views: 1114
As the percentage of firms without an online presence becomes smaller, internet marketing is becoming ever more lucrative. From multinational corporations to high street florists, marketing online has proven time and time again to be extremely profitable. As a result, the internet marketing ... Views: 1104
So you want to begin a muscle building programme?
You’ve decided you want to purchase muscle building supplements that will kick-start your muscle building drive. You want the best whey protein, Creatine and so on . . . and you’ve identified a trusted online supplier that has everything you ... Views: 1099
A business plan is essentially a document that will illustrate your business and the objectives and strategies that you have as well as how you feel it will work financially. By having a plan it means that you will be able to gauge the success that your new home business will have.
1. Why ... Views: 1071
Twitter is fast becoming the latest "thing" in internet marketing but is it right for your business? Millions of people around the world are doing it along with other forms of social media so you likely recognise the importance of trying to find a way to utilise Twitter. However, exactly how ... Views: 1070
The internet is a seemingly endless resource for a company of any size and, whilst the opportunity to reach out to millions of potential customers is certainly great, most companies will find they are met by stiff competition on the web. With so many companies now online it might be difficult to ... Views: 1057
Ecommerce:- the process whereby you can market, distribute, buy and sell products online is said to have originated in 1994, when Jeff Bezos launched Amazon.com out of his garage! People describe ‘ecommerce’ in all sorts of ways. Commonly it is referred to as: Online commerce, Web commerce, ... Views: 1049
With the advent of the cyberspace age in the 1980's, internet marketing was born. As more and more people signed on online, the more business advertising grew. Whilst television, radio and print ads are still quite effective ways of reaching the average consumer, technology is the wave of the ... Views: 1028
Marketing your business is incredibly important but to begin with you may not have the funds to advertise as much as you would like. This is why creating free press releases can be a useful way to bring your business to the attention of a wider audience, without having to spend a lot of ... Views: 1018
Twitter has become one of the mostly widely-used methods of rapid online communication. In one short, pithy sentence you can promote your latest product or event, or exchange valuable information. This is why hundreds of thousands of businesses, both large and small, have woken up to its ... Views: 1004
Quite rightly, a lot of emphasis is placed on the development of children’s literacy skills. But what about if you are an adult and have not had the opportunities, time or inclination to perfect your basic literacy skills until now? It’s never too late to learn, as the saying goes, so whether ... Views: 1004
In 2009 the US Direct Marketing Association (DMA) produced a report: ‘The Power of Direct’, which revealed that every $1 invested in email marketing produced a return of $43.08.
Additionally, Forrester Research, an independent IT and business research company, estimates that the European email ... Views: 991
When you set up your own business you will need to think about marketing yourself to try and find work. By having your own business cards, leaflets and postcards you will be able to quickly target your chosen market and hopefully find new clients.
1. Business Cards
One of the most popular ... Views: 988
Not everyone who sets up a home business will be successful, so it is important to plan well in advance. Obviously one of the main factors in achieving success is building your reputation and producing high quality work, but you will also need to consider where you work and marketing your ... Views: 966
In broad terms, a marketing consultant will analyse the market potential for what your business does and help you develop products and services that satisfy the needs of the end consumer.
They will also work alongside other members of your team within the various departments: sales, ... Views: 966
80% Of Your Income Will Come From 20% Of Your Customers,
arguably the Internet has given us more choice than ever before about whom we decide to do business with.
Or otherwise.
And even if you don’t currently trade online, if you’re in business you’ll almost certainly have a website ... Views: 961
The latest research from Barclays Corporate predicts that purchase transactions made via tablets and mobile devices will hit the £20 billion mark over the next 10 years. Interestingly, Barclays’ survey of 3,000 consumers reveals that 52 per cent currently use Smartphones at some stage of the ... Views: 960
With so many different options for marketing online it is important that you choose the one that is right for your business. This short article outlines a few of the main types that you may like to consider.
There are a huge number of options available to you regarding the marketing of your ... Views: 953
You type your business’s name into Google’s search engine and hey presto it appears on your results screen . . . on page 12.
Ouch.
In the mind of your potential customers that might as well be somewhere in outer space because you’re definitely off their radar.
So what can you do about ... Views: 950
It’s tempting when you’re just starting out in business, to scrimp on the essentials and try to do everything yourself. But when you think about it, there’s so much to consider in terms of legal obligations, accounting requirements; systems; sales and marketing. Where do you start?
Sure, you ... Views: 945
If you decide that you need some help carrying out advertising for your business then you may wish to consider finding an internet marketing agency. This article explains what you should look out for.
The invention of the internet has meant that the way people spend money and buy items has ... Views: 945
It is estimated the average adult laughs around 20 times a day; some fifteen times less than a small child. But what is laughter? Why do we laugh and what affect does it have on ourselves and other people? There have been countless studies into laughter (the study of laughter is actually called ... Views: 937
Without a sound marketing strategy in place, your business won’t achieve its true potential. You won’t be exploiting all the potential sales channels for your goods or services and you won’t be reaching your ideal customers on a regular basis.
A highly-targeted marketing strategy on the other ... Views: 923
Why should I write a press release?
Online press releases are a superb way of gaining potentially massive (and often free) exposure for your business.
What should I write about?
Anything that can be considered newsworthy. Some suggestions:
• A product launch
• Winning an ... Views: 919
If you’re looking to save money you might think it a better option to write your business plan yourself. And in some cases this could work out perfectly well. Say for instance you’re looking to create a working document to ensure your financial targets for the year are on track and you’re ... Views: 916
A study carried out by the software company HubSpot, found that companies who post fresh relevant content to their business blog on a regular basis, receive many more leads than those who post sporadically.
No big surprise there.
As an added incentive, those businesses that post to their ... Views: 906
Most websites undergo some revamp during their lifecycle. Maybe your website isn’t converting for you and you’re convinced it’s down to the design.
Perhaps you’ve clocked your closest competitor’s swish new ‘bells and whistles’ website that rather puts yours in the shade. Or could it simply ... Views: 893
Internet article marketing refers to the practice of companies posting keyword-focused articles on relevant article directories to promote their products and services. Article marketing can really benefit businesses if the directories they choose have a good reputation and strong search engine ... Views: 889
If you have come across internet marketing before then you will no doubt have heard many people talking about search engine optimization, or SEO, but what exactly does this mean and how can it work for you? Essentially it is a way of being aware of what your potential customers look for online ... Views: 876
Twitter is one of the most popular social networking sites around and can offer you a fantastic way to promote your home business venture. By using Twitter you can contact and follow people who may be interested in what you offer, as well as find help and advice. However you need to remember to ... Views: 875
What’s the best way to start a weight training programme? The best answer is: gently.
The fact is, most men and women who begin weight-training programmes are in a hurry. They’ve seen pictures of their idols flaunting a six pack in a photoshoot or on TV and are hungry (pardon the pun), to ... Views: 874
You may think that as soon as you have finished work for a client that you can just forget about them and move on to find new work.
However, maintaining contact with past clients can in fact be a great way of finding new work or being referred, and therefore reduces the amount of marketing you ... Views: 866
Almost anyone can learn the basics of first aid, but it is surprising how few people do. It is not just for medical professionals, or specially designated first aiders at work. You really never know when you might need it, and there are so many situations in which taking the time to learn this ... Views: 865
It is often assumed that working for yourself and setting up a home business is easy as you can work at your own pace. Although this is occasionally true, more often then not running your own business takes considerable time and effort to be successful. Perhaps one of the main obstacles that ... Views: 860
A niche business market is one that is underserved or services only a distinct buying audience. If you're looking to carve out a niche in the business world, a marketing consultant can help you define and promote it. A niche can be either a service or a product. Maybe you offer a specialised ... Views: 845
Marketing your business successfully is vital if you wish it to be as profitable as possible. Hiring an internet marketing expert is an ideal way to ensure that you do this correctly and attract new custom to your site.
If you want to make a real go of your business and to have as much ... Views: 842
In order for you to become a successful entrepreneur there are a number of crucial business characteristics that you will need. Although some of these can be learned as you go, possessing the motivation and drive to get your business up and running is essential from the start.
1. Belief in ... Views: 839
Many entrepreneurs and business owners are put off using social media to build an online network, because the whole concept is just too overwhelming and time consuming.
Well the good news is, it needn’t be.
There’s a huge gulf between using social media personally and professionally. On ... Views: 839
In this digital age, email marketing is one of the fastest ways for a small business owner to get their message across to the largest number of possible clients. It is an inexpensive, easy process and, if done correctly, can reap significant rewards. Done badly or carelessly, however, and it can ... Views: 833
If you are looking to orchestrate a successful email marketing campaign, nothing matters more than content. Something of a no-brainer, given how an email with no content is basically a blank page.
Still, it’s amazing how few companies genuinely invest the required time and effort in the ... Views: 832
Forum marketing is a great way to speak directly to those most interested in what it is your offer or sell. However you need to make sure that you approach this type of marketing with care.
Marketing your business is an important consideration if you want it to be as successful and profitable ... Views: 832